Seeo is an AI-powered platform designed to transform how organisations across New Zealand and Australia understand safety, behaviour and operational performance — with real-time insight using existing cameras. By analysing live environments, seeo enables organisations to identify risk early, verify that procedures are being followed and improve both safety and performance across complex operations.
Dean and Craig Marris, founders of Coretex and leaders at EROAD, have launched a new venture, seeo, along with seedigital’s Bede Cammock-Elliott.
Across Australasia, organisations are facing increasing pressure to improve safety outcomes while meeting rising expectations around governance, ESG performance and workforce wellbeing.
At the same time, regulators are placing greater emphasis on critical risk management, psychosocial hazards and real-time accountability, exposing the limitations of traditional, report-driven safety systems.
Seeo is an AI-powered workplace intelligence platform that transforms existing camera systems into real-time learning capsules.
“Safety today is still built around hindsight,” says Dean Marris, co-founder of seeo.
“By the time something is reported, the risk has already materialised, and that’s the gap we set out to close. seeo brings safety into the present by making work visible in real time.”
Built to work with existing security camera infrastructure, seeo uses advanced video intelligence to identify unsafe acts, near misses and deviations from standard operating procedures as they occur, enabling organisations to move from reactive reporting to pro-active assurance.
Designed for high-risk, high-tempo industries such as transport, logistics and manufacturing, seeo enables leaders to identify risks before incidents occur, verify that procedures are being followed and improve workforce behaviour through targeted insights. Seeo also monitors and measures workflows to strengthen operational performance and consistency
In transport and logistics environments, seeo provides visibility across yards, depots, and fleet operations, helping reduce vehicle – pedestrian incidents and improve workflow efficiency.
In manufacturing and industrial settings, it supports process assurance, equipment safety, and consistency in how work is performed.
In warehousing and distribution, it enables real-time monitoring of loading, movement, and handling practices to improve both safety and throughput.
By closing the gap between work as imagined and work as done, seeo helps organisations move beyond reactive reporting to continuous, real-time assurance — supporting safer, smarter, and more productive operations.
In addition, seeo can monitor and measure workflows in real time, improving efficiency, accuracy, and continuous performance.
The founders’ experience building Coretex scaling telematics solutions globally and protecting the physical assets of commercial enterprises highlighted a key insight: visibility drives better decisions and safer outcomes.
seeo extends this principle beyond vehicles to the broader work environment, providing continuous insight into how work is actually performed across yards, warehouses, and industrial sites.
“We’ve spent years helping organisations understand what their vehicles are doing,” says co-founder Craig Marris. “Now we’re helping them understand what’s happening across their operations in real time.
“A core challenge for many organisations is the disconnect between work as imagined policies, procedures and training and work, as done on the ground, 24/7 365 days a year.”
seeo addresses this by analysing live operations against standard operating procedures, delivering real-time feedback and actionable insights to improve behaviour, strengthen compliance and drive continuous improvement.
“Organisations don’t lack policies, they lack visibility,” says co founder Bede Cammock-Elliott. “When you can see how work is actually done, you unlock the ability to improve both safety and performance.”
With operations already underway, seeo is working with partners across Australasia and the United States, while preparing for broader expansion into international markets.
For the founders, the opportunity extends beyond safety. “This is about more than preventing incidents,” said Dean Marris. “It’s about making work visible, and once work is visible, it becomes safer, smarter and more productive.”
