Marketing stories
Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.
Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.
Brand checks are moving inside AI workflows, helping enterprises cut review delays and avoid unlicensed font use in web content.
Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.
Boards are rushing into AI deployments, but leaders say weak data governance and security gaps are now threatening trust and returns.
Higher SaaS adoption and AI demand helped lift Kentico to record annual recurring revenue, outpacing a market growing only in single digits.
Visibility in AI search is becoming harder for chains without reviews across multiple sites, as AskNicely automates routing feedback to them.
Beauty shoppers are turning to tubing formulas to avoid smudging and flaking in heat, with searches up 176% year on year.
The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.
Strict compliance has helped banks and insurers outperform retail on inbox placement, as cleaner data now drives better delivery rates.
Businesses may need to rethink bot blocks, as Decodo says automated systems now make up 57.4% of web requests and shape product discovery.
TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.
Branded signatures kept readers on emails longer, with WiseStamp saying they drew 93% more attention than plain versions in eye-tracking tests.
Its distributed model now ships nationally, with 65,000 parcels sent in 2020 and sales up 212 per cent as the platform scaled.
Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.
The Connecticut-based supplier is betting on a veteran marketer to lift brand awareness as it targets growth in specialist industrial markets.
Creative workers wary of AI sameness now have a tool designed to keep their personal voice intact while automating routine tasks.
The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.
Rising demand from schools and councils has helped the Manchester-based children's learning business post its strongest sales months yet.
The pact is meant to ease fragmentation as marketers across Southeast Asia face common pressures from AI, content, data and skills gaps.
