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Marketing Stories - Page 3

Kiwi Stories

Marketing stories

Authentic Digital named Semrush's first NZ partner
Marketing Technologies

Authentic Digital named Semrush's first NZ partner

New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Vero Insurance teams with The Optimisers on AI search
Digital Transformation

Vero Insurance teams with The Optimisers on AI search

The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.

By Karen Joy Bacudo • 4 min read • Last month

Global Stories

Marketing stories

Asia-Pacific travellers face confidence gap in bookings
Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last month
Ducati links AI configurator to Multistrada V4 output
Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • Last month
Agentic AI-facilitated spending to hit USD $3.35tn by 2030
Data Protection

Agentic AI-facilitated spending to hit USD $3.35tn by 2030

Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.

By Mark Tarre • 4 min read • Last month
Havas Red wins ECOVACS Australia and New Zealand brief
Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • Last month

Stories from Other Regions

Marketing stories

Channel Factory launches AI slop detection for ads
Generative AI

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Last month
AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • Last month
Human analysts still handle 46% of brand interactions
Customer Experience

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • Last month
Tracksuit buys Hall to boost AI brand visibility tracking
Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • Last month
UK marketers say industry is stuck in survival mode
Software-as-a-Service

UK marketers say industry is stuck in survival mode

Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.

By Sofiah Nichole Salivio • 4 min read • Last month
Sweet As launches AI hospitality discovery platform
Digital Transformation

Sweet As launches AI hospitality discovery platform

Diners in Sydney now have a new way to find venues, while operators can tap first-party data and commission-free bookings.

By Sean Mitchell • 3 min read • Last month
OpenAI launches ChatGPT programme for small businesses
Data Analytics

OpenAI launches ChatGPT programme for small businesses

Small firms will get training, app integrations and guides as OpenAI courts a lucrative market of lean teams seeking to automate routine tasks.

By Sean Mitchell • 3 min read • Last month
Eltropy summit to gather credit union leaders in Monterey
Digital Transformation

Eltropy summit to gather credit union leaders in Monterey

More than 90 credit union and community bank executives will discuss economy, AI and growth at Eltropy's invitation-only summit in Monterey.

By Karen Joy Bacudo • 3 min read • Last month
Australians want local groceries, Shopfully survey finds
Customer Experience

Australians want local groceries, Shopfully survey finds

Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.

By Sean Mitchell • 4 min read • Last month
IT services among UK mid-market firms lacking distinction
Artificial Intelligence

IT services among UK mid-market firms lacking distinction

Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.

By Sofiah Nichole Salivio • 5 min read • Last month
Marshmallow adds AI to marketing compliance checks
Artificial Intelligence

Marshmallow adds AI to marketing compliance checks

The insurer will use AI to speed reviews of adverts and website copy while keeping human sign-off under FCA Consumer Duty rules.

By Sofiah Nichole Salivio • 4 min read • Last month