Marketing stories
ChatGPT users can now tap more than 70 Adobe tools in one workflow, reducing the need to juggle separate creative app connectors.
Website owners can now see whether AI assistants cite or mention them, as Cloudflare's new dashboard targets a growing shift in discovery.
B2B software vendors could lose shortlist spots unless they can see how AI search engines describe their products, HG Insights says.
Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.
Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.
Small service firms could get a single platform for websites, bookings, marketing and payments if the tie-up is rolled out as planned.
Bots now generate more than half of web requests worldwide, with AI-driven browsing pushing automated traffic up 7,851% in 2025.
Advertisers are getting more clicks for less, as paid media outlays climbed 17.5% in the first half of 2026 despite a 10.8% drop in click costs.
Marketing teams could cut content delays as Progress embeds AI agents for analysis, optimisation and review directly into Sitefinity workflows.
Holiday season spending is shifting earlier, with 71% of shoppers planning to start before Black Friday and value-driven buying under pressure.
The tie-up could speed enterprise AI adoption as firms shift from pilots to secure, regulated deployments across core operations.
Agency clients should see clearer links between spend and revenue as Power Digital ties strategy, media and creative work into one AI system.
A selective creator strategy is reshaping beauty marketing, as Kiko almost matched Charlotte Tilbury's impact with just 298 influencers.
The appointments signal growing demand for AI-led production as agencies and brands seek faster social content, live experiences and hybrid campaigns.
Irrelevant messages are pushing UK shoppers to tune out, with 35% more likely to unsubscribe after poor or repetitive marketing.
The smart home maker is betting a household name will lift trust as it expands Australian retail sales amid fierce competition and privacy concerns.
Employer demand for AI know-how is rising fast, with vacancies paying 34% more and formal qualifications losing sway in hiring.
Existing customers can now govern AI agents more tightly, as Cequence links model, API and tool access to role-based policy controls.
A store-led strategy has helped the Melbourne family retailer outpace a shaky sector, with demand holding up for bulky, in-person purchases.
More US high school students will get classroom finance lessons as free Intuit materials are folded into a new AP course.
