Rugby Union Stories - SafetyNews New Zealand

Kiwi Stories

Rugby Union stories

New Zealand Rugby launches All Blacks fan platform

Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.

By Sofiah Nichole Salivio • 3 min read • Mon, 22nd Jun 2026

Digital Transformation

Xero signs deal with New Zealand Rugby & All Blacks

Rugby clubs and provincial unions will get discounted accounting software as Xero deepens ties with New Zealand Rugby beyond branding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 20th May 2026

Crypto

Swyftx becomes first crypto sponsor of Super Rugby Pacific teams

Brisbane-based digital asset platform Swyftx has become the first cryptocurrency sponsor of New Zealand's Super Rugby Pacific teams.

By Melania Watson • 3 min read • Mon, 13th Oct 2025

Risk & Compliance

Win a coaching session with Richard Loe

Farmers can win a coaching session for a youth rugby team by showing WorkSafe how they are improving safety on the farm.

By Michael Curreen • 2 min read • Sun, 9th Sep 2018

Global Stories

Rugby Union stories

Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026

Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025

IoT Security

Nozomi Networks appoints David Hope to lead APJ cybersecurity push

Nozomi Networks appoints David Hope as Regional VP for Asia Pacific and Japan to boost cybersecurity amid rising demand in critical infrastructure sectors.

By Melvin Hipolito • 3 min read • Thu, 31st Jul 2025

Sports Technology

Rugby Australia launches digital ticketing for Lions Tour 2025

Rugby Australia will use Tixserve's digital-only ticketing for the 2025 British and Irish Lions Tour, enhancing fan experience with secure, app-based tickets.

By Kaleah Salmon • 4 min read • Thu, 12th Jun 2025

Sports

ARM Hub helps revolutionise female athlete injury protection

Fempro Armour's groundbreaking female-specific protective armour has gained support from the robotics and AI company ARM Hub.

By Kaleah Salmon • 3 min read • Mon, 9th Oct 2023

Stories from Other Regions

Rugby Union stories

Digital Transformation

RFU appoints Capgemini as digital transformation partner

Players, volunteers and supporters in England are set for smoother rugby services as the RFU hands Capgemini day-to-day digital operations.

By Sofiah Nichole Salivio • 3 min read • Wed, 15th Apr 2026

Data Protection

CyberCX expands Collingwood cyber deal into major partnership

The expanded tie-up gives Collingwood extra protection for member and supporter data as cyber threats intensify across Australian sport.

By Shannon Williams • 4 min read • Thu, 9th Apr 2026

Network Infrastructure

Emerge Digital extends Gloucester Rugby tech tie-up

Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.

By Kaleah Salmon • 4 min read • Wed, 11th Feb 2026

Data Analytics

Harlequins partners with AccountsIQ to drive data-led operations

Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.

By Kaleah Salmon • 4 min read • Wed, 24th Sep 2025

Storage

Wasabi partners with USA Rugby, expanding cloud in sports market

Wasabi Technologies is now the Official Cloud Storage Partner of USA Rugby, with branding on national team jerseys through 2025, expanding its sports market presence.

By Sean Mitchell • 3 min read • Wed, 25th Jun 2025