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Retail media stories

Koddi partners Wolt Ads on German programmatic launch
Software-as-a-Service

Koddi partners Wolt Ads on German programmatic launch

Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.

By Sofiah Nichole Salivio • 4 min read • Thu, 21st May 2026
Vistar study finds 3D boosts digital out-of-home awareness
Visual effects

Vistar study finds 3D boosts digital out-of-home awareness

Brand awareness in digital out-of-home rose sharply when ads used 3D, with Vistar Media finding a 67% lift over static formats.

By Sean Mitchell • 3 min read • Thu, 21st May 2026
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 21st May 2026
Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Wed, 20th May 2026
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
Expedia moves ad business under chief marketing officer
Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Tue, 19th May 2026
Publicis to acquire LiveRamp for USD $2.167bn in cash
Software-as-a-Service

Publicis to acquire LiveRamp for USD $2.167bn in cash

The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.

By Mark Tarre • 6 min read • Tue, 19th May 2026
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 19th May 2026
Bazaarvoice joins Shopify as Certified Technology Partner
Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • Fri, 15th May 2026
Salsify launches SalsifyIQ an intelligence layer commerce
Marketing Technologies

Salsify launches SalsifyIQ an intelligence layer commerce

The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.

By Sofiah Nichole Salivio • 4 min read • Fri, 8th May 2026

Stories from Other Regions

Retail media stories

Billy Grace taps ex-Google sales head for UK launch
Data Privacy

Billy Grace taps ex-Google sales head for UK launch

Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.

By Sean Mitchell • 4 min read • Thu, 14th May 2026
Australians want healthier supermarket discounts, poll finds
Millennials

Australians want healthier supermarket discounts, poll finds

Price promotions are steering many Australians towards less nutritious groceries, with 83% backing more supermarket discounts on healthier food.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 14th May 2026
VIOOH adds Abode Media residential screens to marketplace
Channel marketing

VIOOH adds Abode Media residential screens to marketplace

Advertisers can now buy more than 250 residential screens in UK housing blocks through VIOOH, extending reach into premium urban buildings.

By Sean Mitchell • 4 min read • Fri, 8th May 2026
Koddi adds TV advertising via Comcast Universal Ads
Marketing Technologies

Koddi adds TV advertising via Comcast Universal Ads

Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.

By Sofiah Nichole Salivio • 4 min read • Fri, 8th May 2026
KERV.ai launches Moment Match Engine for video ads
Customer Experience

KERV.ai launches Moment Match Engine for video ads

Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.

By Sofiah Nichole Salivio • 4 min read • Thu, 7th May 2026
Commerce unveils AI-led eCommerce & payments updates
Digital Transformation

Commerce unveils AI-led eCommerce & payments updates

Merchants are set to gain faster checkout, broader payment options and AI shopping tools as Commerce expands its platform updates.

By Sofiah Nichole Salivio • 4 min read • Wed, 6th May 2026
Teads renews Nine digital ad partnership for three years
Digital Transformation

Teads renews Nine digital ad partnership for three years

Advertisers retain access to Nine’s 15.8 million monthly Australian readers as Teads extends its digital ad deal for three years.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 5th May 2026
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • Mon, 4th May 2026