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Marketing strategy Stories - Page 24

Kiwi Stories

Marketing strategy stories

The best innovation in social media is a return to basics

Partner Programmes

The best innovation in social media is a return to basics

Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.

By Staff Writer • 3 min read • Mon, 16th May 2016

Online marketing tripping up SMEs

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012

Global Stories

Marketing strategy stories

Microsoft: Nine tips for optimising your marketing strategy

Marketing Technologies

Microsoft: Nine tips for optimising your marketing strategy

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.

By Jennifer S Tomlinson • 6 min read • Thu, 14th Jul 2016

Expert advice: Vision vs Strategy

Partner Programmes

Expert advice: Vision vs Strategy

Marketing plans often mistake visions for strategies. True strategies require in-depth planning and alignment with the overall business goals to be effective.

By David Yockelson • 2 min read • Mon, 20th Jun 2016

Is it time to drop 'mobile first' from your strategy?

Partner Programmes

Is it time to drop 'mobile first' from your strategy?

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.

By Ewan McIntyre • 3 min read • Mon, 13th Jun 2016

Four forces shaking up marketing right now

Partner Programmes

Four forces shaking up marketing right now

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

By Martin Kihn • 4 min read • Tue, 31st May 2016

It's not just about the weather: put your emails in context

It's not just about the weather: put your emails in context

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

By Kristin Naragon • 5 min read • Tue, 10th May 2016

Internet ad revenues soaring in the US

Marketing Technologies

Internet ad revenues soaring in the US

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

By Staff Writer • 1 min read • Fri, 30th Sep 2011

Demystifying Web Engagement Management

Demystifying Web Engagement Management

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.

By Staff Writer • 3 min read • Mon, 1st Nov 2010