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Marketing strategy Stories - Page 16

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Marketing strategy stories

Marketers face rising gap in Agentic AI adoption & maturity
Digital Transformation

Marketers face rising gap in Agentic AI adoption & maturity

A study reveals a widening gap as just 21% of marketers actively trial Agentic AI, while 51% plan investment amid rising adoption disparities.

By Sean Mitchell • 3 min read • Fri, 19th Sep 2025
Elmo Software names Mei Ching Koon Chief Marketing Officer
Software-as-a-Service

Elmo Software names Mei Ching Koon Chief Marketing Officer

ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Wed, 17th Sep 2025
LinkedIn emerges as top B2B ad channel with highest returns
Customer Experience

LinkedIn emerges as top B2B ad channel with highest returns

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Australian marketers embrace AI but face data & trust hurdles
Data Analytics

Australian marketers embrace AI but face data & trust hurdles

Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
Senior marketers still trust intuition despite AI & data surge
Data Analytics

Senior marketers still trust intuition despite AI & data surge

Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
CMO roles in Fortune 500 decline as B2B firms lead the shift
Partner Programmes

CMO roles in Fortune 500 decline as B2B firms lead the shift

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

By Shannon Williams • 3 min read • Thu, 11th Sep 2025
McDonald's Monopoly returns with digital-only prizes via app
Digital Transformation

McDonald's Monopoly returns with digital-only prizes via app

McDonald's Australia launches a digital-only Monopoly via the MyMacca's app, offering daily prizes including an AUD $52,000 rent top-up and a 2025 Isuzu SUV.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025
SUSE appoints Margaret Dawson as CMO to boost growth
Hyperscale

SUSE appoints Margaret Dawson as CMO to boost growth

SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.

By Jed Nykolle Harme • 3 min read • Tue, 9th Sep 2025
Quadient appoints Nina Tatsiy as CIO for global digital growth
Digital Transformation

Quadient appoints Nina Tatsiy as CIO for global digital growth

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

By Jed Nykolle Harme • 3 min read • Sat, 6th Sep 2025
Data-driven creativity can boost ad sales impact by up to 30%
Data Analytics

Data-driven creativity can boost ad sales impact by up to 30%

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

By Catherine Knowles • 3 min read • Fri, 5th Sep 2025
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Enero posts steady FY25 EBITDA growth as agency teams win awards
Partner Programmes

Enero posts steady FY25 EBITDA growth as agency teams win awards

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025
Olivier Vojetta joins Frontier Media AI to lead strategy & growth
Marketing Technologies

Olivier Vojetta joins Frontier Media AI to lead strategy & growth

Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth, aiming to enhance AI-driven marketing with a focus on smarter business outcomes.

By Melvin Hipolito • 3 min read • Thu, 28th Aug 2025
Rewriting the rules of paid media creative
Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025
Adobe names Meredith O'Ryan Director of Enterprise Marketing
Digital Transformation

Adobe names Meredith O'Ryan Director of Enterprise Marketing

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025

Stories from Other Regions

Marketing strategy stories

UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025
UK consumers cut impulse spending, turn to smaller retailers
Marketing Technologies

UK consumers cut impulse spending, turn to smaller retailers

Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.

By Jed Nykolle Harme • 3 min read • Thu, 4th Sep 2025
How hoteliers can capitalise on the potential of AI
Data Analytics

How hoteliers can capitalise on the potential of AI

Hoteliers can boost profits and enhance guest experiences by using AI technologies like generative AI and predictive analytics to forecast demand and understand customer choices.

By Mike Rogers • 5 min read • Mon, 1st Sep 2025