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Market research Stories - Page 15

Global Stories

Market research stories

Marketers lag on AI tools amid data & trust concerns
Data Protection

Marketers lag on AI tools amid data & trust concerns

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Feb 2026
Fleet electrification shifts from compliance to costs
Cartech

Fleet electrification shifts from compliance to costs

Fleet electrification is shifting from green compliance to cost-cutting strategy, EO Charging survey finds, despite policy and energy uncertainty.

By Karen Joy Bacudo • 4 min read • Tue, 17th Feb 2026
UK IT departments most confident on AI future-readiness
Software-as-a-Service

UK IT departments most confident on AI future-readiness

UK IT teams are Europe's most confident on AI and cybersecurity, yet a survey shows many still lag in turning that optimism into maturity.

By Catherine Knowles • 4 min read • Sun, 15th Feb 2026
AI agents reshape sales teams across Australia, NZ
Customer Relationship Management

AI agents reshape sales teams across Australia, NZ

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

By Mark Tarre • 5 min read • Wed, 11th Feb 2026

Stories from Other Regions

Market research stories

UK restaurants back tech, prioritising online ordering
Robotics

UK restaurants back tech, prioritising online ordering

UK restaurants plan fresh tech investment for 2026, betting most heavily on online ordering and delivery ahead of AI and smart kitchens.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Feb 2026
Shoppers turn to AI tools in hunt for better retail deals
Digital Transformation

Shoppers turn to AI tools in hunt for better retail deals

Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026
UK founders see AI-first startups rising, trust costs soar
Data Protection

UK founders see AI-first startups rising, trust costs soar

UK founders tip most startups to be AI‑first by 2030 as they swallow a mounting 16% 'trust tax' on security and digital verification.

By Kaleah Salmon • 4 min read • Thu, 19th Feb 2026
Client focus & AI adoption shape Australian law firms
Data Protection

Client focus & AI adoption shape Australian law firms

Australian midsize law firms double down on client care and incremental growth as AI use goes mainstream amid workload and talent strains.

By Catherine Knowles • 4 min read • Sun, 15th Feb 2026
Electric Twin raises USD $14m to scale AI audiences
Data Analytics

Electric Twin raises USD $14m to scale AI audiences

London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Shoppers ditch baskets over delivery fees & friction
Digital Transformation

Shoppers ditch baskets over delivery fees & friction

Shoppers shun online baskets over high delivery fees and clunky checkouts as retailers plough cash into loyalty schemes and shiny AI tools.

By Mark Tarre • 4 min read • Thu, 12th Feb 2026
AliExpress lures UK shoppers from Amazon with prices
Marketing Technologies

AliExpress lures UK shoppers from Amazon with prices

AliExpress tempts budget-conscious UK shoppers away from Amazon, as new research highlights price as the dominant factor in purchases.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Samsung tops Canstar Blue's 2026 phone satisfaction list
Customer Experience

Samsung tops Canstar Blue's 2026 phone satisfaction list

Samsung has reclaimed top spot in Canstar Blue's 2026 smartphone satisfaction rankings, as cost-conscious Australians prioritise value.

By Karen Joy Bacudo • 4 min read • Thu, 12th Feb 2026
UK firms boost travel & AI spend as ad budgets fall
Digital Transformation

UK firms boost travel & AI spend as ad budgets fall

UK firms ramp up travel and AI investment in 2025, even as advertising spend plunges 28%, signalling a sharper focus on productivity.

By Mark Tarre • 3 min read • Wed, 11th Feb 2026
UK bullish on quantum but skills gaps cloud outlook
Digital Transformation

UK bullish on quantum but skills gaps cloud outlook

UK firms are bullish on quantum computing, but a talent squeeze and flat budgets threaten to slow progress from pilots to scale.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
Square launches AI assistant to help UK SMEs use data
Customer Relationship Management

Square launches AI assistant to help UK SMEs use data

Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
UK consumers step up cross-checking as AI use grows
Customer Experience

UK consumers step up cross-checking as AI use grows

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
UK shoppers prize accurate updates over rapid delivery
Customer Experience

UK shoppers prize accurate updates over rapid delivery

UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.

By Mark Tarre • 4 min read • Fri, 6th Feb 2026
Airstride unveils Carmen AI to automate partner recruiting
Marketing Technologies

Airstride unveils Carmen AI to automate partner recruiting

Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Feb 2026