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Existing customers will see no disruption as the consultancy unifies its Canadian and US operations under one global name to chase AI and cloud demand.
Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.
AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.
The startup's software is already at Meta and Unilever, as investors back its push to cut supply chain costs and manual work.
His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.
Its growing use in cars and cloud infrastructure has drawn Meta and Toyota into the eBPF Foundation's board, widening industry backing.
Fraudsters' World Cup scam sites were spotted months ahead of kick-off, helping agencies and firms shut down fake FIFA domains before users were hit.
Boston commuters saw tartan taxis and bus ads as VisitScotland sought to turn Scotland's football spotlight into bookings from US travellers.
A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.
The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.
F-Secure's Laura Kankaala explains how the Yahoo Boys scam culture has evolved from advance-fee emails into sextortion and romance fraud.
Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.
Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.
Australian publishers face a fresh revenue squeeze unless paid licensing agreements are struck with AI firms using journalism to train their LLMs.
Children can stay connected without the need to purchase a more expensive smartphone, with a range of parental controls available on Apple Watch SE 3.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.
Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.
Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.
Families wary of social media data use now have a closed digital archive for photos, oral histories and lineage records.
Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.
