Digital marketing Stories - Page 7

Kiwi Stories

Digital marketing stories

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012

Entrepreneur

Optimizer HQ hires marketing officer in post-float push

Optimizer HQ hires Cornelis Boertjens as chief marketing officer to bolster its brand globally following its recent listing on the Frankfurt Stock Exchange.

By Staff Writer • 1 min read • Tue, 13th Dec 2011

Enterprise Content Management

Make it count - build a website that will boost your business

Small to medium-sized businesses can now build impactful websites with available tools. Follow these expert tips to ensure your investment pays off.

By Staff Writer • 4 min read • Fri, 1st Oct 2010

Fintech

Xero wins international technium challenge

Congratulations to Xero, winner of the International Technium Challenge organised by International Business Wales and Technium UK.

By Staff Writer • 3 min read • Sun, 1st Jul 2007

Google

Need a homepage? Google's got it

Google introduces AdWords Business Pages in New Zealand, offering SMBs without websites a simple and customisable online presence for their adverts.

By Staff Writer • 1 min read • Sun, 1st Jul 2007

Global Stories

Digital marketing stories

Education, Learning & Training

To telemarket or not to telemarket

Online marketing is on the rise, but the personal touch can still be a cost-effective way to produce confirmed results.

By Staff Writer • 3 min read • Mon, 23rd Apr 2012

Data Privacy

Behind closed doors

Behavioural Targeting (BT) revolutionises online marketing by enabling advertisers to precisely reach target audiences, but raises significant privacy concerns.

By Staff Writer • 6 min read • Wed, 1st Sep 2010